Mohamed Bashir · creator & builder

Do the work properly. Trust Allah with the rest.

Salaam, I'm Mohamed. I'm a Somali Muslim who makes videos and builds businesses. I write about what I'm learning as I go, the wins and the mistakes.

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Building Unbury, Aswati Studio & al-Firasah in public

Who's writing

I build things and share how it goes.

I'm not a guru. I'm a few years into this, and I share what's working and what isn't while I'm still in it.

I split my time between making things and writing about it. Some of that is content, some of it is companies. Before I start anything, I ask myself one question: is this good, and is it good for something? For my family, for the people it reaches, and for the One I'll answer to.

If you think about that too, you'll probably like it here.

Craft

Do it properly or don't ship it. Check your sources, get the details right and think about the person on the other end.

Barakah

I put in the effort and leave the rest to Allah. The work is my job. Where it lands isn't up to me.

Free guide

The Content Engine

A short PDF on how I plan and make content without it taking over my life. It's free. Leave your email and it lands in your inbox.

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ب PDF · Free

A bashir.life guide

The Content Engine

01 Plan the week
02 Batch & write
03 Ship, then let go

~10 min read Free

The newsletter

A letter, every so often.

I write about building, faith and what I'm still figuring out. No schedule and no spam, just a letter like I'd write to a friend.

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You're on the list. Speak soon, in shaa Allah.

Beyond the content

I build things too.

A few real things, with real people on the other end of them.

Unbury

Done-for-you marketing for coaches, consultants and founders. I find where it's losing them customers, build the fix and run it.

Aswati Studio

Halal background vocals and nasheeds for Muslim creators. Voice only, no instruments.

al-Firasah

Short and long videos on Islamic history, psychology, philosophy and more.

See what I'm building