About

A bit about me.

I'm Mohamed Bashir — Somali, raised in Denmark, now building from Oman. Here's the honest version, not the bio version.

I've always been the kind of person who'd rather make the thing than talk about making the thing.

I grew up in Denmark. After university I spent about three years in consultancy and sustainability — good work, sharp people, and a slowly growing feeling that I was pouring myself into someone else's thing. So I decided to go and build my own.

That decision pulled a lot with it. I made hijrah, packed up the life I knew, and moved to Oman — closer to the kind of life I actually wanted to be living. I've been building from here ever since: content, companies, and the quiet discipline of showing up when no one's watching.

I'm not interested in being loud, or going viral for its own sake. I'd rather make a few things that are genuinely good and still standing in ten years, إن شاء الله — and bring a few people along for the honest version of how it goes.

Somali at home, Denmark around me, faith underneath all of it. That mix is the lens I see everything through, and it's why none of this is just business to me.

Most of it is just showing up again the next morning.

— what the work actually feels like

What I actually believe

Do the work properly. Then let go.

Two things hold up everything I make, and they pull in slightly different directions on purpose.

The first is craft. I'd rather put out one thing I'm proud of than ten I'm not. Get it right, sweat the details, respect the person on the other end. That part is mine to control, so I try to own it fully.

The second is the harder one. Once I've done my part, I let go of the rest — the numbers, the timing, who it reaches and when. The effort is mine to give; the outcome was never mine to keep. Some weeks I'm better at remembering that than others.

Beyond the writing, I build — Unbury and Masirah. And when I'm not doing either, I'm probably making karak at 1am instead of sleeping, talking to myself in three languages, figuring out the next thing.

Come along for the honest version.

Every so often I write a letter about building, faith, and what I'm working out. No schedule, no spam.

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